It has a dense population of 5.183.700 in 2011. Political constraints imposed on imports and exports in one way or another affect the food industry (Joslyn 2012). This has a positive effect on all corners of the space, including restaurateurs, food distributors, and the individual workers who play a role in these businesses. People of the US are now more conscious about health due to which a . Government will launch a new Industry Transformation Programme in 2017 to take the country into the next phas e of development. Singapore Petroleum Co Ltd (SPC) is a Singapore-based company. Hence, the government may come up with direct policies to limit the growth of the fast food in Singaporean society when the intake of fast food becomes increasingly popular and the health conditions of the citizens have deteriorated based on the statistics from the relative health agencies. McDonalds is one of the biggest fast food provider in Singapore, beginning with its first outlet in 1979, has more than 120 outlets within Singapore and serve about 1.2 million customers per week ("McDonalds", 2017). For instance, they have to clarify the amount of oil and salt theyre using, the right temperature, rightly grilled, food storage system, expiration date, cleaning, and food transportation. As the Sainsbury's Supermarket launched themselves in the market of Singapore city-state, we will analyze Singapore's supermarket sector using PESTLE analysis. PESTLE analysis is an acronym for political, economic, social, technological, legal and environmental factors. Political:The risk of political factors in Singapore is very low. It includes factors like labor regulations, minimum wage, food transportation system, food storage regulations, expiration date, and cleanliness of the kitchen. This report provides information about key macroeconomic indicators for Singapore. Here are the Environmental factors impacting the food industry: Not only is there growing awareness for the health repercussions of the food we eat, but also for the environmental repercussions of the food we eat. PESTLE Analysis of Towngas. Our main markets are Russia, Eastern Europe and The Middle East. The 'Legal Factor' in Singapore is that corporate and personal taxes are low . On the whole, the cost of hiring workers is increasing across all industries. Nowadays, many people have become cautious about their diet and they avoid salty, spicy, oily, and sugary based food. 2. The government's inability to keep up with the energy demand can be seen as one of those challenges. We might earn affiliate commission if you make a purchase through links on our website. Its GDP is forecast to trend around $425.00 Billion in 2022 and $449.00 Billion in 2023 (Trading Economics, 2022). Its because the meat farmers are expanding their farms in order to feed their animals. 2.0 PESTEL Analysis PESTEL analysis analyses the external factors coming from all the aspects of the external factors which will affect the growth and development of the company, forming threats and provides possible opportunities in which the company could leverage on to boost the survivability in the long run. Scope of Singapore - PESTLE Analysis and Macroeconomic Trends Report. Web. The policies that may not merely be regarding food and hygiene. A strong business relationship with vendors comes with lots of benefits, including getting new customers. On top of that, this will give us a glimpse of the market situation and how the factors may affect Sainsbury's performance. Planning Course in India Exam, Subjects, Jobs, Future Prospects. Singapore's ease of doing business ranking remained unchanged from 2 nd position in 2019. Thats why people have become very cautious about their spending. In World Bank's ease of doing business ranking Singapore was ranked 2 out of 190 countries in 2020. Now let us see the PESTLE analysis of Singapore. Even though the policy was not implemented by the Singapore government, there could be a possibility for the policy to be used as measures to limit the accessibility of such fast food to the local consumers, and also limit on the profitability of the fast food industry in general. We assist organizations, educational institutes and scholars get customized quality research done for minimal costs. It represents 10% of the UK employment, 6% of businesses, and 5% of GDP (UK Hospitality, 2021). The stable political climate of South Africa allows for its food industry to grow at a steady rate allowing it also to evolve to face different political challenges. Singapore has seen remarkable growth in recent years. Get Access to 89,000+ Essays and Term Papers. Loss of business in Spain. Regional Planning - Need, Importance & Implementation, Urban Planning - Largely Unknown Profession, How to become an Urban Planner (Town Planner) in India | Urban Planning as a Career, B. EssaysForStudent.com. The marketing campaign of the McDonalds can be limited as well through the government policies. This doesnt necessarily have a positive or negative effect on the food industry, but it means that businesses will have to adapt to stay relevant. Ahsan Ali Shaw Its growth volume would increase by 0.7% by end of 2022. The increment in salaries is good for the employees. 3M SWOT Analysis: Operations Too Much Diversified? 11 2017. PESTLE Analysis One of the factors that affect the operations of Nestle is political dynamics. Its market scope is as big as the total population on earth. According to an estimate, the volume of the food market would be around 2,782,974 m kg by the end of 2025. (vitag.Init = window.vitag.Init || []).push(function () { viAPItag.display("vi_23289101301") }), Political factors impactingFood Industry, Economical factors affecting Food Industry, Technological factors affecting food Industry, Environmental factors impacting Food Industry, Conclusion: Food Industry Pestle Analysis, swot analysis of the food and beverage industry. Theres a clear relationship between the food we eat and our personal health, and consumers are conscious of this. According to wikipedia, PETA, People for the ethical treatment of animals is animal rights based, The Fast Food Industry: Convenience or Cholesterol? This PESTLE country analysis report on Singapore provides a holistic view of the country, with insightful analysis of current and future issues, supplemented with relevant quantitative data to support trend analysis. This PESTLE analysis of the food industry is certainly an interesting one. PEST analysis can be an effective framework to use in Corporate Strategy Planning, useful in identifying the pros and cons of a Business Strategy. Overall, this is a good thing for the industry, as it will allow businesses to improve profitability and reduce the likelihood of human error. Articles written by our team members, contributed by guest authors and other occasional submissions are published under this account. 3M SWOT Analysis: Operations Too Much Diversified? It has been established that Sheng Siong has 18% of the market . 11 2017 . Its curry puff is one of Singaporean's favourite. The government is also investing in the market to diversify the economy of the country. Economic:Singapore consists of a vibrant free economic market. . Due to the high literacy rate in the country, trade and foreign investment are also much thrived in Singapore. Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. PESTLE ANALYSIS OF FAST FOOD INDUSTRY. Both of them have the same objective and that is to feed the customers and satisfy their appetite. PESTLE ANALYSIS FOOD INDUSTRY. For example, fast food businesses will likely have to move away from traditional, high-calorie fried foods towards healthier alternatives like salads. The Fast Food Industry: Convenience or Cholesterol? Richard, Ray Kroc, and Maurice McDonald were the founders of the company. The result of this is that more and more individuals are switching to plant-based diets, and governments are slowly taking interest. Year 2007 was strong economic growth for the global economy. That means that individuals in the lower, middle, and upper classes all have more money to spend on luxuries including restaurant food. Industry Analysis of the Fast Food Industry 1. We plan to expand our business into Brazil, Ukraine, Poland and Taiwan. Singapore's technological readiness is strong, the physical infrastructure has grown with technology, and the government has a strong logistics backbone to support businesses and others. There is hence huge potential in the fast food industry despite the rise in challenges that will affect the companies in the industry. These regulations and many other standards for the food and beverage industry make it one of the worlds most regulated businesses. For example, the Local Enterprise Electronic Commerce Programme allows local enterprises that are embarking on e-commerce initiatives to enjoy a grant of up to 50% of the total project cost, subject to a maximum of S$20,000. We might earn affiliate commission if you make a purchase through links on our website. The usage of automation technology and robots would make food preparation efficient and reduce labor costs. 3. PESTLE Analysis Of MICE Industry In Singapore. According to a report by the Political and Economic Risk Consultancy (PERC), Singapore has the lowest political risk in the country. 11 2017. There are countless fast food chains present across the globe in the fast food industry. There are cross border policies and laws also. We are a government recognized Star export house and deal in Spices, Oil seeds and Dehydrated vegetables. Environment:In the urban areas of Singapore, air pollution due to transportation is the main problem. This was due to tight global refining capacity and continued strong demand for energy to fuel economic growth especially from China, India, the Middle East and Russia. The growth is driven by several factors. The business is seeing a rise in sales due to the high purchasing power of the customers. This suggestion was modelled after existing policies in countries such as USA, Denmark, France and Canada. Some food businesses like McDonalds have adopted the tech automation tools like cooking robots, self-ordering, payment systems, and online orders and delivery systems. An increasingly ageing population, limited tech staff, and freshwater scarcity are some of the prominent threats. Aside from having a better grasp of what kinds of food are and arent healthy, consumers are also more knowledgeable about their individual dietary restrictions. At the moment, over 3000 cybersecurity exports are in demand to fill wanted roles by 2020. We recommend that you consult with your own lawyer, accountant, or other licensed professional for relevant decisions. Dyson SWOT Analysis: Strong R&D, Weak International Presence. After an in-depth study of the swot analysis of food and beverage industry, weve concluded that environmental issues, halal meat, safety regulations, and usage of technology are some of the main challenges. PESTLE is a tool that is implemented to analyze the macro-environmental factors of Singapores leading sectors like petroleum and pharmaceutical industry. Thats why many people are turning into vegan food. - Understand the economic situation in Singapore . 1. Corporate tax is charged at a flat rate of 17%. Food companies have to follow very strict food safety and other health protocols. Many international brands have faced Halal meat in Muslim countries. Theres no denying that the food industry is one of the strongest in the world after all, everyone needs to eat! Singapore is located in a small island in the south East Asia. "The Singapore Fast Food Industry Pestel Analysis." The Singapore economy is dominated by the service sector, which contributed approximately 75.5% to the total GDP in 2016. Today it is considered one of the highest economy cities. According to ASEAN, the country has the highest per capita income. Accompanied by the sale of Singapore and Malaysia franchise rights from the McDonald's Corp to Saudi Arabia's Lionhorn ("McDonald's Singapore franchise sold: A history of the Golden Arches here", 2016), the existing and possible threats and opportunities will require much analysis, which will be covered in this report. Singapore should address these issues. Here are the Sociocultural factors impacting the food industry: Nowadays, scientists know more about the relationship between food and our bodies than ever before. Now let us see the PESTLE analysis of Singapore. It follows traditional values. Labor unions and government legislators are considering increasing the minimum wage rate. According to a report byStatista, the global annual revenue of the food business in 2021 would be roundabout8,049,240million dollars with a growth rate of3.14%. Here are the Legal factors impacting the food industry: As touched upon in the Political section of this PESTLE analysis, the food industry has high standards for safety matters. 4.1 Political Burger Hut operations are highly influenced by the political situation in Singapore. The government is also encouraging this electronic era. The healthy diet and exercising trends are becoming popular among people. Deepkamal Exports Pvt Ltd is a 100% export oriented company. The food and beverage industry is the worlds most powerful business because every person has to eat food in order to live. Dyson SWOT Analysis: Strong R&D, Weak International Presence. The PESTEL analysis model supports strategic management by identifying the external factors that present opportunities or threats, based on the remote or macro-environment of the fast-food business, pertaining to the political, economic, sociocultural, technological, legal, and ecological factors (the PESTLE factors). The people of Singapore hate construction jobs. Just recently, social media platforms went crazy as viral footage of a hotels robot cooking up omelettes began to spread. PESTLE analysis of "MICE" Industry in Singapore Singapore was known for its pro business environment and safety social environment that caused Singapore became one of the most popular country for investment and hold a business conference or corporate event. Technology:Advancement of technology, easy communication, and increasing connectivity is another factor for the economy enhancement of the country. 2. The SWOT analysis for Deliveroo is presented below in a matrix followed by the detailed analysis report: 1. Today it is considered a high-income economy. One of the leading food delivery platforms of the UK. Today it is considered a high-income economy. On the one hand, consumers have. They now avoid spending more money on luxury food and beverage because of the limited income. 2017. The Singapore fast food industry has been subjected to many threats and opportunities. It employed 3.2 million people and generated 39 billion in . Other than that, hes a fun loving person. (Naturalproductsinsider.com, 2017) 4.0 PESTEL PESTEL analysis is a macro-environment framework for marketers to investigate and determines the various external factors that present opportunities or threat to the organization. Food production, its distribution, and consumption are influenced by government policies. As a result, the overall revenue of the food industry is growing, as individuals cook less and eat out more often. Disclaimer: We spend hours researching and writing our articles and strive to provide accurate, up-to-date content. SWOT Analysis of Singapore: Conclusion Society Rising fuel and energy price has brought great impact to the society such as soaring prices in food and public utility. Tough the economy slowed in 2020 due to global lockdowns, it grew 7.2% in 2021 (Al Jazeera, 2022). Without a doubt, this makes the food industry one of the most tightly-regulated industries of all. It is estimated that approximately 80% of food imports to the UK come from the EU (Walker and Mugudubi, 2021). * Notably, Singapore's government's cooling measures which have been passed recently such as the imposition of Seller . The management of a company uses PESTEL analysis to weigh the factors that can hinder or promote the industry's growth. Some of them are private consumption expenditure, local and external demand, and investments. Those factors are: Social:Singapore follows all the social traditions just like any eastern country. PESTLE Analysis of Singapore Over the last decade, Singapore has shown extraordinary economic growth. An Important Business Analysis Tool, Walgreens SWOT Analysis: Startling Brand Found in Soaring Competition, Aldi SWOT Analysis: Hidden Threats for the Discount Retailer, 5 Ways You Can Improve Relationships With Customers. Today, well discuss the pestle analysis of food and beverage industry. Product or company names, logos, and trademarks referred to on this site belong to their respective owners. and become the top food and beverage in some countries. For example, many individuals now understand the negative impact of gluten in those with Celiac disease. Being a multinational company, the McDonalds need to comply with the policies that are implemented by the local governments of the market in which they are operating in. Food policies generally affect wholesalers, retailers, consumers, and as well as farmers. The Singapore Fast Food Industry Pestel Analysis. The company's headquarter is situated in Chicago, Illinois, USA. 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