Insensitive or out-of-touch comments, like this poorly received post from Burger King on International Womens day. Have a solid plan in hand, with a list of key stakeholders and responsibilities, and a clear chain of command. During that time, indigenous Mexican tribes would grow and ferment agave. A couple of humble and informative posts buy you the time to put the rest of your social media crisis communication plan into action. Holidays and observances.