Home Country Profiles South Korea Business Culture in South Korea. Due to the extensive length of many Koreans tertiary studies (and also 2-3 years of compulsory military service), graduates often enter the Korean workforce for the first time at an older age. If you dont want to drink, excuse yourself on medical or religious grounds. Anything cheaper than 200 USD is better left at home. If you're looking for jobs in Korea in the future or otherwise wish to understand and assimilate into the country, it's important to understand the different aspects of its work or the Korean business culture. Your counterpart is trying to determine where you fit in the hierarchy. However, hosting meals is expected. The concept of face (known as chaemyoun in Korea) is central in influencing Korean behaviour and thinking. There are a number of rules you should observe when dining. Keeping your legs straight and your upper body in a slight stoop denotes respect. Culture Korean culture is brimming with the principles of Confucianism. Keep your voice tone moderate since they generally speak in a soft voice. Therefore, they often need to be reassured that a win-win situation is the goal of business in order to boost their confidence in enterprises. Large numbers are confusing as Northeast Asia counts in groups of four digits (10,000, 100,000,000) rather than in thousands. You may be invited out to dinner in a restaurant or, occasionally, in someone's home. When a mutual trust is established, Koreans work hard to ensure the success of their partner and continue working to build the trust and loyalty needed to support business in the future. Its population is highly-educated and trend-sensitive with a high demand for overseas products. Drinking sessions are used to develop camaraderie and loyalty as they consider this to be strengthening a business team to face their competition. Business culture in the U.S. has largely been shaped by a continual search for [], At Global Business Culture, we have run hundreds of training programmes with clients in the US, UK and across Europe on the perceived challenges of working with remote teams in India. Perhaps because of this pressure and high standards, being busy throughout ones life is strongly valued. When making presentations, minimise words and maximise graphs, charts and visuals that can communicate across languages and cultures. These universities are considered the best and society tends to respect/envy their alumni. In South Korea, the perceptual lens of chaemyoun is taken especially seriously. If you dont understand how companies are structured locally, how do you know who you should be speaking to? Diligent and hard work, filial piety, and humbleness are characteristics respected by Koreans. Touch the bottom of your right elbow or the bottom of the bottle with your left hand. South Koreans often go to great lengths to disguise their social, financial, and academic status if they are in a shameful situation (i.e., divorce, unemployment, poverty, bad grades). Mix business with pleasure. in a theme park. A chaebol often consists of multiple diversified affiliates, controlled by a person or group whose power over the group often exceeds legal authority. This article will dive deep into the Korean drinking culture and why . Inhwa Personal relationships in Asia are more important than in the western world. You might find yourself fighting for the check. Koreans sometimes contemplate what has been said while standing or sitting in silence with no acknowledgment of what is going on around them. The first situation is ideal. South Korea is steeped in key Confucian attitudes which have enabled this economic miracle to occur. Finally, make sure that the signing party is the one with the highest likelihood of having a judgement enforced against it (this is not always the Korean HQ). Youll have an easier time if you accept that things will happen fluidly and in their own time. You will most likely receive a gift near the end of the meeting. Prepare specific questions regarding key info. Expect to continually renegotiate terms, even after they have been agreed upon. This is not a bottom-line business culture. inquire about the ICBI Cultural Self-Assessment. Interested in learning more about working with South Korea? Its important to build the relationship first before getting anything done. The Korean business culture is fast paced, however this does not always equate to productivity. When this natural inequality is accepted and respected, it becomes easier to maintain harmonious, stable relations among individuals and, therefore, in the society. Korea is one of the most homogeneous countries in the world, racially and linguistically. If youre meeting an ajeossi, or married man over 40, its a good idea to wear a jacket and tie. Korean names are written Surname, and then Given Name. We provide training to global corporations in live classroom-based formats, through webinars and also through our cultural awareness digital learning hub, Global Business Compass. Since completing his EDC career, Mr. Hough has continued to be actively involved in international business through teaching at the University of Ottawas Telfer School of Management where he has led MBA consulting trips to markets such as China, Brazil, South Africa, and Vietnam. With these 50 South Korean culture facts you'll gain amazing insights into the culture of Korea, the Korean people, life in Korea, food, history, traditions, and lots more. 25 Small Business Ideas in South Korea for Locals & Foreigners. Samsung - the world's largest electronics company - originated in South Korea. If more people are expected to attend a meeting, try to have a similar number from your side join. The most important part is at the end. If something is absolutely necessary, ask politely when you can receive it. Obtaining this culture is vital for foreign companies to do better business with South Korea. Available resources include over 100 "Country Insights" providing a . Korean culture in the form of K-Pop music videos and "Korean Wave" It is best to judge their proclamations on past performance, not future projections. To a Korean, 5 million is 500 ten thousands. Korean culture has 4 main themes : MEETING ETIQUETTE 3. Tight skirts, low necklines and sleeveless tops should be avoided, as should shorts. A contract doesnt always carry the same weight as it does in other countries. Despite the influx of Westernized values into South Korean culture, the society is still more restrained and conservative than that of most Western countries. Theres truth to the idea that you cant predict the future, and that dynamics must change to match unexpected occurrences. Serious drinking is done at night and is often a drawn-out affair demonstrating prowess and stamina. Relationships are very different when youre party B. Koreans can be vague by Western standards, especially during the first meeting. Appreciate their creativity and willingness to try new things as their risks and initiatives often pay off. South Korea: Centre for Intercultural Learning. Ideally, the most senior person in the team should enter the room first and greet the most senior South Korean representative. 1: AMERICANS ARE MORE DIRECT WITH THEIR COMMUNICATION. Many Koreans have an English name that they use in international and English- speaking contexts. Avoid appearing gullible, and maintain a tough, respectful, focused and pragmatic front. It's rare for a meeting that ends near mealtime not to result in an invitation by the host, and it's common for the host to pay for the meal - sharing the cost of the meal (in a business setting) is unheard of in South Korea. Present your business card with two hands when the oldest/highest ranking person presents theirs. You will be judged by your appearance and grooming (clean shaven and clean cut are a plus). Business culture in South Korea post- Covid Apr 11, 2022 President- elect Yoon as accelerator for offshore wind in South Korea Apr 1, 2022 President Yoon's stance on the Korean energy transition . This World Business Culture profile is designed as an introduction to business culture in South Korea only and a more detailed understanding needs a more in-depth exploration which we can provide through our training and consultancy services. Costco and Starbucks have achieved success through this method. Therefore, if you find that it is becoming harder to contact your Korean business partner, it is likely that either you have disrespected them or they are no longer interested in doing business with you. Spoons and chopsticks should not be rested on any bowl or dish and you should not hold them together in one hand. Sneezing and blowing your nose in public is considered rude (and sometimes funny). The widely encountered sense of nationalism extends beyond job selection. The concept of face is central in influencing South Korean behaviour and thinking. Repeat the same action with the next most senior person in the company on down. South Korea, as a collectivist country reveals a society that places enormous value on interdependence; Koreans develop a sense of identity through relationships of their social connections (Ahn, 2011). Do not lift plates or bowls while eating. The least important seat is near the entrance. All over Korea, you'll find first-class telecom munications, the requisite five-star hotels, Western restaurants, modern transport systems . Each country has its own idiosyncrasies that may seem strange or confusing at first, but when you get to learn them, you find you appreciate a lot more about that culture. We must be mindful of our body language and not show disdain or discouragement publicly. Focus more on the most senior person while acknowledging the others in the room. Global Business Culture missions is to help our clients prosper in complex global markets by managing and transforming their cultural assets. Operating in South Korea can also be a challenge due to the country's business culture. This post covers everything you need to know about Korean Business Etiquette. How did South Korea succeed where so many other countries have tried and failed? 7. There are also many ways to damage a relationship without even knowing it. Close your mouth when chewing and try not to make noise. A slight bow is also used when expressing an apology (for example, if you tread on somebodys foot). At first glance, Korea appears to be "just like any other nation." Its capital city, Seoul, is a modern, thriving metropolis with all of the latest technology the world has to offer. South Korean Culture South Korea Core Concepts Learn about the cultural concepts, history, demographics and social structures informing society Read More Greetings . - When meeting, a handshake is common. We specialise in developing and delivering blended cultural awareness training programmes to meet your exact needs which will help you and your organisation work more effectively across the barriers of culture, geography and language. Women tend to not shake hands and will bow. Regardless of the amount of exposure to the West, Koreans will most likely follow local business protocol. Responses and decisions are often provided within a day of a proposal being made. There are different ways to represent these characters in English, which can result in the same Korean name being written with many different spelling variations. DiningEating is an important component of building relationships and bonding in Korea. World Business Culture, West Down, Chalk Hill, Soberton, Hampshire SO32 3PH, Legal Notices They tend to want to know a great deal about their partners. . Just because something is in writing, doesnt make it ironclad. You should always remove your shoes, and remember to point them towards the front door. Coffee shops are considered informal and unprofessional, although this is changing slowly. Use both hands when giving or receiving anything (including business cards), as it is regarded as polite. Items from the UK or your particular region will be especially well-received, as will items branded with your company logo. The U.S. has paved the way for many innovative ways of conducting business. Some Koreans will use their English name, which can make things easier. Cultural differences Korean business culture is based on Confucism and military hierarchy. You will find that, if you can demonstrate these qualities, you will be more successful in your business relationships. Over the same period, it moved from being a follower of product development to a global leader of innovation. Koreans are adaptable and innovative, often being prepared to accommodate different approaches and remaining flexible to change things at late stages of negotiations. Demonstrating an interest in South Korean business culture and showing a desire to learn, will go a long way in putting your counterparts in South Korea at ease and you will be remembered. "Inhwa" is a term that extracted from Confucian beliefs that describe harmony. The best thing to do is keep an open mind, while knowing when the situation is deteriorating. However, age is often an overriding factor that determines the level of respect one should be shown. A contract in Korea is usually a loose agreement to work together in some capacity with the particulars changing to your benefit or detriment as time goes on. 2nd Floor, 32 Park Green, The Confucian logic of obedience, responsibility and adherence translates into a variety of Korean behaviours and attitudes. Goodbyes are short. By Frank Ahrens Employees eat in a cafeteria during the coronavirus. Global Business culture is a leading training provider in the fields of cross-cultural communication and global virtual team working. This means that they may lack the practical experience in business that an Australian of the same age would usually have. Bring a wallet and a business card holder (full of your business cards), preferably a brand name like Mont Blanc or Gucci. The most important seat is the center furthest from the entrance. South Korean Work Culture. The document includes information on: This country-specific business culture profile was written by Keith Warburton who is the founder of the cultural awareness training consultancy Global Business Culture. This appears to be due to the deep-rooted Confucianism culture. Fortunately, I had many types of jobs before, so I was comfortable switching roles when needed. In a highly competitive business environment, it is more important than ever to understand the business culture of your target markets. DrinkingHealth consciousness has supplanted heavy drinking with golf and other pursuits, but eating and drinking remain important parts of relationship building, particularly among the over 50 age group and drinking is serious not casual. South Korea has a large consumer economy. This business culture of competition is accompanied by a sense of urgency as business negations are often fast paced and very tenacious. Bolder communication patterns are also becoming more prevalent, as shyness is now considered less of a virtue and more of a limitation. Macclesfield, The oldest person or the person inviting usually pays for the entire meal. As in other Asian cultures, South Korean businesspeople have a modest and humble demeanor and will relate best if you act in a similar way. His career included overseas assignments in India, China, and Mexico where he faced and observed business culture issues on a day-to-day basis. Gifts are very important in Korean culture. Personal relationships are central to Korean business. Also, designate an overseas district to enforce a contract when possible, since its much easier to win a judgement in a non-Korean court. Western companies should note that the average per capital income is about 3 times that of China. We hope you enjoy our site. (Jeopdae, wining and dining) is a very important part of business. South Korean businesses are sometimes structured within very large business conglomerates called ' chaebols '. Define as many terms as possible to increase clarity and not leave anything up to the courts. Let things happen at their own pace. Bow to the most senior businessman first as low as he does. Korean Eating And Drinking Etiquette Food and drink is a huge part of Korean social interaction. Global Business Culture are the world's leading cultural awareness training consultancy. For example, LEE may also be spelt RHEE, YI, LI, RI, LEIGH, REE, RHI or NI. Our website uses cookies. A wide variety of meats and vegetables are also eaten. Time is rarely wasted as Koreans tend to look for quick sales and run out of patience for elaborate strategies. Cuisine The cuisine of South Korea has undergone centuries of political and social change with its roots in the ancient nomadic and agricultural traditions of the Korean Peninsula. Pororo is so powerful that Koreans call him Potongryong ("President Pororo"). Hierarchy continues to be an important concept in South Korean business and most relationships are hierarchical. Your business cards should be translated on one side into Korean. People generally develop relationships over meals and drinks and appreciate it when their business partners view them as friends. The ongoing pandemic has had an effect on Western companies and diplomats as it has been harder to meet and connect with South Korean executives and government officials. Keep this in mind and focus more on the relationship to make sure things stay balanced. Experts named that The Miracle on the Han River. Korean Business Culture : South Korea. It also ensures that you behave in an acceptable way and avoid misunderstandings. A positive comment about their company like youve heard of it or it has a good reputation is a nice touch. This article is not a guide to doing business with South Korea, but it highlights five aspects in which the South Korean culture is a bit special and stands out from other Asian cultures: Inhwa Kibun Injung Masculine culture Informal networks 1. If you make a mistake in business, always own up to it and demonstrate what you are doing to put it right. It took a lot of observation and trial and error before I was comfortable. Someone cancelling on you at the last minute doesnt mean theyre not interested. As a non-Korean, you can simply use soft eye contact. South Korea became a democracy in the 1990s and is still in a transitional period. Stand up when the people youre meeting enter the room. Seminars and workshops always include a meal usually hosted by the event sponsor. Hiring a competent Korean staff member who was born and raised in the country or a consultant is a good idea. South Korean culture was built around Confucian beliefs. When an older/higher ranking person pours liquor for you, hold your shot glass in your right hand and touch the bottom of your right elbow or the bottom of the glass with your left hand. These powerful entities played . South Korean culture has remained patriarchal, with women and men . Place their card on the table so you can see it during the meeting (dont put cards in your pocket, fold or write on them). These state that people should respect authority, respect the collective, behave virtuously, work hard and learn hard, avoid extremes and live moderately. So, in business conversations (especially . info@ima.uk.com, General enquiries switchboard Age, position in the company, education, and marital status all determine ones rank in society. Caution with NumbersSimple things like numbers can lead to a breakdown in business relations. Dear Sir, Direct eye contact is also very important to South Korean business culture. Koreans are also known to easily volte-face on negotiations and break relations if they find a better deal elsewhere. Thank you for writing, Col arun Sharma. South Korea has a vibrant culture and boasts some of the world's most fascinating historical attractions. A Korean court will often balance out any contract in favor of the counter party if the terms are vague. Also, when travelling overseas, taking a gift for your host (and reciprocating) is not uncommon. Ecommerce is a big thing that is becoming bigger with time. South Korean Business Culture: What Are The Top 5 Tips To Work Well With Koreans? If the mood is good, things will be easier. South Korea is the southern part of the Korean Peninsula divided by the de-militarized zone (DMZ) with North Korea at the upper half of the peninsula bordered with China in Southeast Asia. It is advisable to make direct eye contact when addressing South Korean business professionals in order to show honesty and interest. Never write on someones card in their presence unless they are happy for you to do so. South Koreans prefer a softer handshake and, during the handshake, you may support your right forearm with your left hand. Titles are hierarchical rather than functional in South Korean companies. Korean work culture has well-defined hierarchical systems. Meeting the proper individuals in a company nearly always requires the correct introduction. Hard work, filial piety and modesty are characteristics esteemed by Koreans. Hospitality is an important part of South Korean business culture. It is a world leader in electronics manufacturing, including semiconductor chips, flat-screen TVs and mobile phones. 4.4.1 Salutation . However, learning the challenges you might face can make a big difference. Koreans have also been known to sometimes exaggerate their workload to give an impression of diligence and dedication. During that period ROK passed through seve. Koreans wont say no, instead they will say, it will be a littledifficult. Global Business culture is a leading training provider in the fields of cross-cultural communication and global virtual team working. Your role becomes more of support and entertainment. Online Shop. South Korea can also be difficult if you don't know what to expect. Often, key commercial information is revealed at the very end of a drinking session so one needs to be alert enough to catch the message. However, Koreans are more individualistic than their Asian neighbors. CommunicationWhile many South Koreans are comfortable communicating in English, many talented and capable South Koreans are not. Ive been successful with this about 50% of the time. It borders North Korea, China, and Russia. Body languageBody language is an important way of showing respect towards someone older or a more senior person in South Korea, as is using their honorific title when greeting them. Citizen and Tissot are the bare minimum. Build these through showing empathy and interacting during informal situations like meals. The program, led by Terry associate professor of management Daniel Gamache, provided students with the cultural background needed to understand one of Asia's leading business cultures. Avoid making jokes with those of a higher rank than you. Clint Yoo, the Business Canvas co-founder and head of business, cites Netflix as an inspiration. Trust-building and relationships - the starting point here is that Koreans are suspicious of all foreigners and their motives, so one needs to work hard at building their trust. This is the quality embedded in most Asian cultures that indicates a person's reputation, influence, dignity and honour. It is estimated that South Korea sells over 9 million bottles of Soju every single night! Giving small gifts is part of the process of building a business relationship in South Korea. Gifts should be wrapped and it is customary to wait until the giver is out of sight before opening them. Traditional culture favours harmony rather than confrontation often causing Westerners to understand silence as acceptance. As of August 2020, the Korean Culture and Information Service have set up 32 Korean Cultural Centers in 28 countries across Africa, Asia-Pacific, Europe, and America to promote Hallyu. Get a downloadable, printable version that you can read later. Koreans tend to answer questions after providing context. Confucian values:South Korean society operates according to Confucian values. Younger people should not pick up their tableware before older people. The contemporary culture of South Korea developed from the traditional culture of Korea which was prevalent in the early . According to the same paper, the World Health Organisation found in 2010 that Korea has the highest prevalence of alcohol abuse and dependence at 6.76 per cent of the population. Most Koreans learn business etiquette right after college at their first job. We provide training to global corporations in live classroom-based formats, through webinars and also through our cultural awareness digital learning hub, Global Business Compass. When you drink, turn your head slightly away from the older/higher ranking person and drink. There are two scenarios when you first meet someone in Korea for business. It achieved this whilst at the same time restricting Direct Foreign Investment (FDI) and with a strongly interventionist government which dictated policy and goal-setting to local industry. According to the Seoul Business Agency, Pororo will generate global sales of 38 billion won (approximately US$36 . All three aspects help to shape Korean society. Global Business culture is a leading training provider in the fields of cross-cultural communication and global virtual team working. Rigid protocols of reporting back to superiors in order to observe hierarchies means that tasks often involve convoluted processes that take some time to complete. South Korea does have its business etiquette, which is seemingly influenced by the country's many cultures. So, if you know a few Korean words, phrases and can express time and numbers in Korean, it can make a huge difference in how you are perceived. Furthermore, in an effort to give face and favourable impressions, the appearance of presentations and enterprises are often judged over the substance of them. Most Korean restaurants serve a few main dishes with a variety of side dishes that you can get refilled. Write on someone's business card Insult or criticize in front of others Show annoyed expression when you are in negotiations 4. If your deal is important to them, you might be invited to a meal. Reiterate everything agreed upon during the meeting in writing afterwards. Situation 3: If they pull out their business card, you must accept it, then produce yours. Rice is a staple of the diet. This is considered a great honour. A lack of protest or criticism does not necessarily indicate agreement in a meeting as Koreans are conscious of maintaining. Dont pick up food with your hands. Confucianism extols the virtues of education; South Koreas approach to education is universally lauded and endlessly studied. The Fundamental Principles of Business Culture Korean culture is profoundly influenced by Confucian principles. Make sure not to reach out unless they do. Demonstrating an interest in South Korean business culture and showing a desire to learn, will go a long way in putting your counterparts in South Korea at ease and you will be remembered. Business cardsYou will need to have a good supply of business cards as it is customary to exchange these (using both hands) when meeting a business person for the first time. Building a successful partnership may take time, but comes with many rewards. Find out more about our code of ethics. Essential Tips for Doing Business in South Korea, My Experience Doing Business in South Korea, The Easy Way to Make Your First Blog a Success [2022], Korean Business Essentials: How to Start a Company in South Korea [2022], The Pros and Cons of Doing Business in South Korea, Getting What You Want With South Korean Negotiation Style [2022], Casual and Formal Ways to Text Like a Korean in 2022, How to Survive in South Korea as an Expat [2022]. Of education is an extension of a limitation names written in the UK or your particular region will easier Microsoft combined as Korean business culture to support us, here are of! At times if you accept that things will be especially well-received, as should. Country, you need to book meetings well in advance and make sure you arrive punctually, even if deal! 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